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HOW THE LOVETTE BRANDING PROGRAM WORKS


We would love to function as the creative department of your next brand design project. We believe that high-end branding must also include a personalized luxury experience. Great design is one thing. But functionality is another. Where the two collide, is magic. With our new brand & event management system in place, each branding project we develop here at the NL Design Agency is set up like a well oiled machine, using the latest branding & marketing science as the foundation of all our designs. With a background in psychology and a deep passion for art, we create designs that influence the way your consumers THINK & FEEL about you, your business or event.

WE CREATE BEAUTIFUL CUSTOM DESIGNS
FOR YOUR BUSINESS OR EVENT

Full branding projects where we overhaul an entire brand/print/web campaign typically take anywhere from 3+ months. Mid-sized projects can be completed within a 15-30 day period. The time estimates are based on the specific project, complexity and number of revisions. Our current availability, booking schedule and client response timeliness all play a role in the timely delivery of our project. Upon booking, an official project start date as well as a detailed schedule and milestone timeline will be given to each client through our secure client account/project management system.


 

 

Step 1: THE FREE CONSULTATION

We want to build a long term relationship with you and your vision, therefore, the first step is to break the ice. To get started, reach out to our creative team to request a “discovery meeting.” We will meet via phone, skype or in person to get to know each other. We will ask  some questions related to your project goals, your vision, promotional budget and the initial scope of your project.

 

Step 2: THE BOOKING PROCESS

If you decide to sign up for the Lovette Branding Program, we will conduct your brand development sessions after you have gone through the booking process. To move things forward quickly, our booking agent will send you a proposal, contract and invoice to secure your project (a non-refundable deposit payment is required to secure your spot in the design queue). Once your project is booked, your agent will present you with an official project start date.

 

Step 3: THE HOMEWORK

There is typically a wait between this step and the next one (depending on your project start date.) This seems to work out perfectly because it gives us the opportunity to give you a list of things to gather, or think about as we embark on this collaborative journey towards creating your very own signature designs.

 

Step 4: THE BRAND STRATEGY SESSION

Alas! Your official project start day is here! We celebrate with a “project-brainstorm” session, where we go through your submitted homework. We also go through our powerful questioning system to make sure we dig deep into the heart of your vision (in order to be able to create designs that will truly WOW and impress your audience).

 

Step 5: THE MOOD BOARD

To get us started, we need to identify the mood and visual style of your unique project by creating an inspiration board. Within a few days of your “project start date,” you will receive the 1st presentation of your professionally designed mood board. With this mood board, we will identity the color palette, overall tone/feel and visual identity of your design project. In order to be certain we are on the same page (visually), you will receive an unlimited number of revisions during this stage. (UNLIMITED revisions)

 

Step 6: LOGO & ICONOGRAPHY

Once the mood board is finalized, we will create a few logo design samples using the principles of fine art and modern digital design. After discussing the options, we’ll narrow it down to one concept, (or a combination of concepts) to perfection. Once your final logo is complete, we’ll develop alternative logos, icons or sub-marks perfectly suited for various formats. We’ll create smaller marks that are easier to recognize in smaller sizes, including monograms that are well suited for smaller spaces. A gray-scale version of your logo will also included, making sure your logo is beautifully presented on black and white platforms including the ability to seamlessly manipulate your logo on any color or background. Other alternative options include updating your logo from a primarily vertical (taller logo), to a horizontal option (wider logo) – to add more versatility to its use. (3 revisions)

 

Step 7: THE BRAND STYLE GUIDE

To build an iconic brand, your audience must begin to associate certain icons, colors, patterns, texture, fonts and imagery with your brand. We design your styles first and create a style guide to document when, how, what and why certain elements should be used. (UNLIMITED revisions)

 

Step 8: THE MARKETING MATERIALS

Once your style guide is complete, we translate your styles into other collateral designs of your choice. We can design anything from business cards, letterheads, envelops, thank you cards, brochures, pdf designs or promotional flyers and creative print materials. All files are rendered to according to the requirements necessary for high resolution printing and production. (UNLIMITED revisions)

 

Step 9: THE WEBSITE

Once you have your style guide defined, we work on developing an information website that will WOW your website visitors and raise awareness about your products, services, or event. (UNLIMITED revisions)

Step 10: THE LAUNCH

BINGO! Launch day is finally here and we’re good to go. We celebrate your project close with a special promotion on our blog and social media pages. We can also partner with you to create a promotion plan to raise awareness and spread the good news! 

 

 


 

How To Book

1 | Look Around

First browse through every page on this website to get the basic details. You can learn more about the LOVETTE BRANDING program by downloading our information kit. For added confidence, be sure to check out our recent projects.

2 | Reach Out

If you like what you see so far, get in contact with us. We’ll schedule a meeting over the phone, skype or in person to get to know each-other better.

3 | Meet Us

A dedicated booking agent will answer all your questions and connect you with the right consultant to answer any questions you may have.

4 | Book

Make it official and reserve your spot in our project design queue. Your agent will send you your project prep materials to complete prior to the start of your project.


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Ready to collaborate with our design team?

Our brand promise is simple. If we build it, you’ll LOVETTE

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